Mercedes-AMG has taken the wraps off its new Mercedea-AMG 35 4MATIC range, offering an attractive entry point into the AMG stable for younger target groups looking for a high level of performance and style. The A 35 4MATIC will be available in South Africa in hatch, sedan and CLA 35 4MATIC formats.
Because the development of the A 35 4MATIC was integrated into the development process of the new Mercedes-Benz A-Class from the start, it was developed at the same time as the A 45 S 4MATIC+, making it possible to inject the AMG DNA into every relevant detail. The result can certainly be experienced by the driver in the form of authentic driving performance.
“The demand for our compact models has developed dynamically in recent years. This success has encouraged us to further expand our portfolio and place it on a broader footing. With the new Mercedes-AMG 35 4MATIC range, we are fulfilling our brand promise of driving performance in every detail and offering thrilling lateral dynamics that serves as a point of entry into the world of AMG and also appeals to new customer groups,” said Johannes Fritz, Co-CEO Mercedes-Benz South Africa and Executive Director for Mercedes-Benz Cars South Africa.
The exceptional driving dynamics of this Compact Class AMG range are ensured by a 2.0-litre four-cylinder turbo engine that generates 225 kW, the AMG SPEEDSHIFT DCT 7G dual-clutch transmission, the AMG suspension and the variable AMG Performance 4MATIC all-wheel drive. This results in a 0- 100km/h sprint time of just 4.7 seconds for the hatch, 4.8 seconds for the sedan, and 4.9 seconds for the CLA 35.
“With its iconic design and agile driving dynamics, the new Mercedes-AMG 35 4MATIC range is an extremely attractive offer for a young, active and lifestyleconscious target group. These customers define their requirements very clearly: They expect exciting design from their vehicle alongside superior performance and inspiring handling characteristics. The new Mercedes-AMG 35 4MATIC range embodies just this attitude to life – and enables stepping into the fascinating world of AMG Driving Performance in a particularly emotional way,” said Selvin Govender, Marketing Director for Mercedes-Benz Cars South Africa.
The design of the new range draws unmistakable influences from motor racing, adding characteristic AMG elements to the design idiom of the A-Class. The radiator grille with twin louvres, the AMG Line front apron with flics on the air intakes, a front splitter and silver chrome trims on the louvres in the outer air intakes are distinguishing features at the front. In fact, says Govender, the iconic design of the CLA Coupé is one of the main reasons for purchasing the car. The AMG designers therefore more or less kept the basic form with wide wheel arches and a slim sporty waistline.
The interior of the Mercedes-AMG 35 4MATIC range features a combination of sporty design and sophisticated details, including the MBUX multimedia system, with its innovative operating and display concept. MBUX replaces the previous COMAND systems, and creates an even closer connection between the vehicle, driver and passengers. Emotionally appealing presentations underline the clear control structure and feature brilliant maximum-resolution 3D graphics. Visually, the two displays under one shared glass cover blend into a Widescreen Cockpit and as a central element consequently emphasise the horizontal orientation of the interior design, which is an optional feature.
The customer can choose between three AMG display styles for the optional fully digital instrument cluster. The Supersport mode is particularly striking with a central, round rev counter and additional information presented in the form of bars to the left and right of the rev counter: with a three-dimensional perspective, they reach far into the background to an artificial horizon.
Needless to say, the Mercedes-AMG 35 4MATIC range also comes with trailblazing voice control, activated with the words “Hey Mercedes”. Thanks to artificial intelligence, MBUX recognises and understands nearly all sentences from the fields of infotainment and vehicle operation, even if they are expressed indirectly.
The new generation of AMG steering wheels continues to provide the perfect link between the driver and the vehicle. The built-in Touch Control buttons are a new feature, and can be used to intuitively select the displays of the instrument cluster and the multimedia system by means of horizontal and vertical swiping and to position them according to individual preferences.
But it is on the road where the new range comes into its own. Dynamism, agility and performance – these three attributes characterise the standard allwheel drive of the new Mercedes-AMG AMG 35 4MATIC range. The variable AMG Performance combines the best possible traction with lots of driving fun, with torque distribution infinitely variable to suit the dynamic handling requirements.