Tourism KZN is celebrate Tourism Month with a huge domestic marketing campaign to drive more tourists to KwaZulu-Natal, enabling the province to regain its Number One spot. “This Tourism Month, let’s go rural in the Zulu Kingdom,” is the message from KwaZulu-Natal MEC for Economic Development, Tourism and Environmental Affairs, Nomusa Dube-Ncube.
MEC Dube-Ncube said local government is where tourism happens, and this is why local government is best placed to create a memorable experience for tourists.”Importantly, as set out in the Constitution, one of the objectives of local government is to promote social and economic development.
“As inspired by the South African theme for this year’s World Tourism Day – “Tourism and Rural Development,” our main focus is to ensure that tourism becomes a catalyst for socio-economic development at local level.
“We are committed in harnessing the potential of tourism to transform the lives of rural communities.” MEC Dube-Ncube said KZN had spent the past few months preparing for a post COVID-19 era.
“We can confirm that the people of this province across all corners are ready to welcome visitors from different parts of the country and the globe. “We have destinations that are abundant in natural beauty, and we have diverse heritage and culture.
The MEC said that coinciding with the country’s move to lockdown Level 2, the enticing message from KwaZulu-Natal is: “It’s time to travel again…unforgettable experiences are here again.”
She urged tourists to explore the hidden “tourism diamonds in the rough” and to take advantage of massively discounted offers by the tourist trade.
Potential travellers are urged to get a better understanding of the fun, affordable and exciting attractions on their own doorstep and, as far as possible, to savour rural tourist attractions to bring much needed growth that is desperately needed in these areas.
Already several owners of hotels, chalets, game lodges and holiday resorts have posted their amazing specials on TKZN’s website – see www.zulu.org.za.
“KZN’s tourist attractions are in pristine shape, and despite the challenges brought about by COVID-19, the vacation industry will again rise like a phoenix from the ashes with substantial help and support,” said MEC Dube-Ncube.