Samsung Electronics South Africa has collaborated with Reuben Riffel, a celebrity chef, in a campaign that aims to celebrate South African heritage food.
According to Michelle Potgieter, Director of Corporate Marketing and Communications at Samsung South Africa, the campaign will honour South Africans’ passion for good food, great stories and tradition.
“The most unforgettable meals are cooked with passion and we are inviting consumers to share the history behind their recipes with a chance to win fantastic prizes in the competition titled For the Love of Food.”
“For the Love of Food competition will see their beloved family recipes prepared by Riffel on SABC3’s Expresso and shared online, as well as receive their share of R300 000 worth of Samsung products,” she said.
As part of this competition, Samsung is calling on South Africans to prepare and showcase their favourite dish. The most delicious recipes will be featured on www.theloveoffood.co.za for consumers to download and try out.
The site will be updated regularly with fresh content such as recipes, videos and photographs, alongside advice on how to use Samsung’s products. Celebrity Chef Reuben Riffel will also be sharing his tips and tricks on how to get the most out of Samsung’s array of kitchen solutions.