Kaya FM opened satellite studio recently at Gold Reef City, signalling another landmark addition in the overall multi-million rand redevelopment of the casino.
“There is a compelling opportunity for synergy between the station and a family entertainment hub like Gold Reef City which appeals to our shared target market,” said Noeleen Bruton director of marketing at Tsogo Sun.
“We expect this strategic partnership to produce a number of positive spin-offs for both brands.”
Gold Reef City and Kaya FM held an exclusive star studded event to launch the studio on Thursday 19 February with Bob Mabena, as the masters of ceremonies.
“Our partnership with Gold Reef City allows Kaya FM to have a physical brand presence in one of our strategic target markets and gives our listeners an opportunity to see and experience the live broadcasting of some of their favourite shows and will have the opportunity to interact with the Kaya FM personalities,” said Kaya FM managing director, Greg Maloka.
Other aspects of Gold Reef City’s redevelopment which recently opened include the newly refurbished Back O’ the Moon restaurant, Vigour and Verve the new Crèche and Magic Company.