The new Audi A7 Sportback embodies the style of Gran Turismo, with dynamic lines, digitalisation, a sporty driving experience and a versatile space concept. It is an athletic sculpture with a long engine hood, long wheelbase and short overhangs. Pronounced contours emphasize the wheels, which measure up to 21 inches in diameter, and reference Audi’s quattro genes. These genes determine the proportions of the vehicle’s body.
The silhouette is defined by the dynamic roofline, which drops sharply toward the rear. Four figures delineate the sporty character of the large coupé: It is 4,969 millimetres long, has a wheelbase of 2,926 millimetres and is 1,908 millimetres wide, but stands only 1,422 millimetres high.
The interior fuses design and technology in a unique way. The interior of the new Audi A7 Sportback dazzles with its futuristic lounge atmosphere. With a large panoramic glass sunroof as standard, the interior lounge of the A7 brightens up. Its reduced, clean design language is based in a one-of-a-kind balance of tension and coolness.
The horizontal lines and sleek instrument panel provide for a feeling of airy spaciousness. The centre console is oriented toward the driver, underscoring the Gran Turismo’s sporty character. Four key values characterize the interior concept: progressiveness, sportiness, intuitiveness and sophistication.
The new Audi A7 systematically continues Audi’s digitalization strategy of the Q8. The interior architecture melds seamlessly with Audi’s new MMI touch response operating concept. It replaces the rotary pushbutton and the conventional buttons and controls of the previous model with two large, high-resolution touch displays.
The driver controls the infotainment system from the upper display. Mounted on the asymmetric console of the centre tunnel, the 8.6-inch lower display provides access to the climate control system, comfort functions and text input. Drivers can rest their wrist on the automatic transmission’s wide selector lever knob.
The exterior of the A7 Sportback is a true expression of Audi’s new design cues. With large surfaces, sharp edges and taut, athletic lines, the A7 signals dynamics and progressiveness from every perspective.
Up front, the Singleframe grille, the narrow headlights, the boldly contoured air inlets and the flat front end convey at a glance the sportiness of the Gran Turismo. The headlights come standard in the HD Matrix LED version with dynamic turn signals and light design.
As with the previous model, the rear end is tapered like that of a yacht. The long luggage compartment lid terminates in a pronounced, curved lip from which an integrated spoiler extends automatically at 120 km/h. A flat light strip – a design feature common to all of Audi’s top models (as seen on the Audi Q8) – joins the rear lights, whose tail lights are made up of 13 vertical segments.
When the doors are unlocked and again when they are locked, fast-moving light animations play in the rear lights and in the headlights, highlighting the big coupé’s dynamics while standing still. The progressive exterior design of the new Audi A7 Sportback is largely devoid of chrome. The paint range offers a choice of 15 colours, eight of which are new.
The new Audi A7 55 TFSI Sportback quattro S tronic is priced at R 1,250,000 and comes standard with the 5 year / 100 000km Audi Freeway plan, inclusive of all taxes. The new vehicle is currently available for sale at all Audi Dealerships around South Africa. The S7 Sportback will be included into the range in quarter one next year, followed by the high performance model, the Audi RS7 Sportback to be launched in the second half of 2020.