Several road races around the world have successfully used road running to promote peace and development through active participation in sport. The Sanlam Cape Town Marathon is no different and continues to play a key role as part of an international peace cause.
More than five months before runners from across South Africa and around the world converge on the Mother City, the Sanlam Cape Town Marathon is already displaying its intent in driving this cause forward by launching a peace campaign.
By delivering the race’s Run4Change Peace message in the build-up to the four-day road running festival in the Mother City in September, and taking a pro-active approach with the Run4Change Legacy Programme, the Sanlam Cape Town Marathon and its partners remain focussed on driving home the need for peace, friendship, harmony and understanding in all aspects of life.
A Run4Change pledge wall will be found at most activations in the build-up to the event, giving athletes and spectators across the country a chance to get behind the Run4Peace campaign, and assist in raising awareness.
According to Sanlam Cape Town Marathon race director, Janet Welham, by bringing together divided communities, they are able to share the ethos and values attached to clean sport and fair play, and encourage positive social change throughout the Western Cape and across South Africa.
“As we continue to empower people with courage, inspiration, determination, respect, friendship, equality and excellence, we can work together to build peaceful communities through social cohesion. We are proud to be able to continue spreading this message,” she said.
All races held during this year’s action-packed road running spectacle will incorporate the Run4Change message, including:
- 12km and 22km Sanlam Cape Town Peace Trail Runs
- Sanlam Cape Town 10km Peace Run
- Sanlam Cape Town Marathon 42km race
- Sanlam Cape Town Marathon Peace Fun Run
Open to all participants and spectators, the Run4Change pledge to Run4Peace gives people an opportunity to play a more active role in bringing communities together, while the #RunGreen environmental awareness initiative and #Run4aCause charity drive also continue to make a difference to thousands of individuals each year.
Elana Meyer, an ambassador for the Sanlam Cape Town Marathon and the global Pledge4Peace campaign, said that runners are encouraged to take the pledge to Run4Peace as well as a Pledge4Peace card to show symbolic support to the United Nation’s International Day of Sport for Development and Peace (IDSDP), celebrated on 6 April.
“By bridging the gap on the world’s top marathons, while we strive for excellence as a sustainable world-class event, we remain committed to utilising the Sanlam Cape Town Marathon as a powerful tool to promote positive change in our societ,” said Meyer.
The Sanlam Cape Town Marathon festival, taking place between 14-17 September, 2017 also includes an Expo and will this year host the AIMS International Conference.