The esteemed Mercedes-Benz Bokeh South African International Fashion Film Festival, now in its 4th year, is set to educate, entertain and dazzle guests from 7 to 8 April 2017 at the leading Mercedes-Benz dealership in Century City, Cape Town.
Starting with two workshop packed days, this year will also see two glamorous Oscar Awards styled red carpet evenings. Friday evening hosts the first eight category awards, followed by the second eight on Saturday night, and culminating with a glittering after party.
“We are delighted with our sponsorship of the annual Mercedes-Benz Bokeh South Africa International Fashion Film Festival, as we are currently involved across more than 50 international fashion platforms globally,” said Selvin Govender, Marketing Director of Mercedes-Benz Cars.
“The parallels between exclusive cars and luxury fashion collections were identified within the group at an early stage, with both worlds showcasing passion, creativity, style, ground-breaking design, the finest materials and first-class technical innovations as critical factors for success.”
For budding film and fashion enthusiasts, directors and creatives the festival line-up promises an informative and inspiring two days of seminars, screenings, panel discussions and workshops by leading local and international industry experts in the fashion and film genres.
“The 2017 Mercedes-Benz Bokeh South Africa International Fashion Film Festival is the most prestigious Fashion Film Festival in the world – leading by example! Once again supported by my talented Bokeh Team we have curated a festival showcasing the best fashion films from the world’s top film makers and designers,” said Adrian Lazarus, Founder and Managing Director of the Mercedes-Benz Bokeh South Africa International Fashion Film Festival.
“This year’s red carpet events, daytime masterclasses and exhibits, will once again impress our guests and fans. We are celebrating new partnerships and new ideas at Bokeh and invite everyone to take part in the magic. This year’s festival is for all brands, agencies, fashion and film enthusiasts to enjoy.”
The festival’s aim of acknowledging and rewarding upcoming fashion and film talent is set to have more impact than ever, with over 512 film submissions this year of which 120 will be screened over the two days. The 120 films chosen as the Official Selection will all stand the chance to win some amazing prizes.