Cape Town’s Kenilworth Racecourse will be hosting the Sun Met, South Africa’s oldest horse race on 28 January 2017. The admired event returns with a myriad of entertaining, fresh and unexpected activities that will leave all racegoers with an unmatched experience.
Sun International launched their sponsorship of the Sun Met celebrated with Mumm in September this year where media, fashion and entertainment personalities gathered to witness the birth of something special.
“With its iconic red sash, Mumm Champagne has accompanied the world’s most daring and glamorous social affairs for almost two centuries and made its mark as an icon of celebration,” said Etienne Cassuto-Brand Manager of Mumm.
“Building on our partnerships of the Melbourne Cup and Kentucky Derby, we look forward to bringing our daring spirit to life on the African continent in the French ethos of ‘art de vivre’, celebrating heritage and glamour in all its forms.”
The event has been a firm favourite with the public dating back to its earliest years, when people attended the race dressed in their finest to see and be seen. Their fashion presence symbolised the essence of glamour and sophistication. Today the 133-year old race is firmly established as a highlight on the social calendar.
It is because of this rich heritage and esteemed legacy that The Sun Met celebrated with Mumm announces the theme for the 2017 Sun Met as ‘Decades of Glamour’. The launch of the theme was shot using the Miss South Africa 2017 Semi-Finalists, all styled to epitomise glamour, elegance and haute couture in celebration of the events’ proud legacy.
The idea is to allow the public to pick their favourite fashion decade, source their outfits with their friends and enhance their overall experience of The Sun Met celebrated with Mumm. From vintage to modern, daring to classic the theme explores fashion trends dating back to the 1920’s and presents a host of exciting opportunities for all those fashionistas, horseracing fans and punters attending the event to express themselves through style and poise.