The Allure Lounge will for the first time have presence at the 2016 BMW International Polo Series taking place in Johannesburg at the Waterfall Polo Estate in Sunninghill on September 11. Allure Lounge promises to bring class and a dynamic twist to the day whilst representing the marriage of supreme leisure and lifestyle.
The Polo Series is as much about the horses as it is about the memories and experiences the event represents. With this in mind and drawing inspiration from the spirit of the age, the theme for the Allure Lounge is #BeBold. This concept is designed to inspire and invite all revellers to experience the Polo Series through fashion, premium beverages and entertainment in a luxurious, relaxed, authentic and genuine atmosphere that characterises the fusion of the black middle class into a space that was previously perceived as white linear.
The Allure Lounge symbolises and welcomes a unique take on self-expression and enjoyment of the Polo by delivering a luxurious and cultured experience. Fashion enthusiasts are welcomed to display their designer wares in a carefully curated experience at the scenic estates terraces whilst enjoying a supreme and elevated view of the field with complete access to the pitch.
Moving away from the conventional approach to polo and establishing an authentic South African reflection of what it means to marry the past, present and future of South Africa through the eyes of the black middle class, the Allure Lounge provides a space for both the discerning and the aspirational.
The day will wrap up with an after party hosted by Mzansi’s finest deejays on the decks. The Allure Lounge promises a luxe experience complemented by beautiful views, wonderful surroundings and endless opportunities under the Gauteng sun. Polo has never been this fresh or bold or alluring.