Romantic feature film, Happiness is a Four Letter Word, has exceeded the Box Office’s expectations by achieving 45 000 attendances with a rand value of R2 371 782. The film stars Khanyi Mbau, Mmabatho Montsho and Renate Stuurmanan.
It is the best performing film of all new releases and have performed better than international releases such as 13 Hours, Secret soldiers of Benghazi, Hail Caesar!, 50 Shades of Black and Trumbo.
The film is ranked at number 3 on the Top 10 after Deadpool and Vir Altyd.
Mario Dos Santos, CEO of Ster Kinekor Entertainment said: “The opening weekend’s results for the film are simply overwhelming not only from local content perspective but also in comparison to Hollywood content.”
“Rewarding for the whole Happiness is a Four -Letter Word team that great films get a positive response from audiences.”
The film has also attracted rave reviews nationally with audiences setting social media platforms on fire with Twitter, Instagram and Facebook postings. Sharing their excitement about the film were singer Lira and popular DJ Black Coffee.