adidas has this week launched the latest PureBOOST X range at its Runbase facility in Braamfontein. The new adidas PureBOOST X will be available in stores from 03 February and will retail at R1 599.
Mzansi celebrities including Nandi Mngoma, Amanda du-Pont and Jeannie D witnessed the launch of a running shoe created for women, by women.
PureBOOST X features a new floating arch that provides a completely fresh look and feel. The adaptive stretch mesh of the floating arch wraps underneath the midfoot to make the foot look smaller while delivering a supportive sensation you can feel through every run.
The stretch mesh upper, floating arch and lock down lacing system provides a personalized fit that hugs the foot from heel to toe. The Stretch Web outsole is designed to allow for flex at any point enabling the foot to maintain its natural motion.
The PureBOOST X collection extends its design credibility with two adidas by Stella McCartney versions featuring fashion forward treatments by the world renowned designer.
The adidas by Stella McCartney PureBOOST X combines trend elements with performance. Showcasing Stella’s knitting expertise with an adidas Primeknit upper and extended lacing details for extra support without compromising on style.
From lacing up through cooling down or making a statement with style, PureBOOST X feels exhilarating and looks amazing the moment you put it on.