Mercedes-Benz has launched an interactive campaign where South Africa’s personalities are taken out of their comfort zones to bring spectators an exciting new series filled with laughs and drama in a 48-hour challenge of a six-part series.
The first series was released in October, where renowned superstar LIRA and comedian Loyiso Gola discover their inspiration with the new GLE Coupé in the untamed wild of KwaZulu-Natal.
The second series was released recently in November, and saw fashion designer Craig Jacobs and Metro FM presenter Lerato Kganyago set off in a Mercedes-Benz GLC to the dunes of Namibia.
December prepares for the third series where renowned chef, Marthinus Ferreira, and Protea legend, Mark Boucher, travel to a remote corner of the Eastern Cape’s Wild Coast in a Mercedes-Benz GLE 63 AMG.
The campaign was inspired by Mzansi unique heritage, vibrant landscapes and incomparable natural splendour.
Inspiration can be found anywhere and no vehicles are better equipped for a journey of discovery and inspiration than the class-leading range of Mercedes-Benz SUVs.
Whether you choose to travel in the legendary G-Class, the stylish GLE or GLE Coupé, or the breath-taking GLC or trendy GLA, you will always be able to find your best, regardless of the terrain.
“In each episode, an unlikely duo will travel to a remote corner of Southern Africa in one of the remarkably new Mercedes-Benz SUV’s. On varying terrain, and inspired by their experiences, they will need to produce a one-of-a-kind creation. Each pair will have just 48 hours to complete their challenge, so expect tensions to run high as the story unfolds,” said Selvin Govender, Marketing Director, Mercedes-Benz Cars.
There is a template approach to each episode. This treatment offers a narrative and scenic structure, and a shooting style that is exact and is applied to each film.
It is within this framework that the space for the characters is created, to interact with each other (and the audience) in the build-up to a set outcome. The points of difference between films are the landscapes, characters, their chemistry and outcomes.
The concept is best summarised as engaging, youthful and trendy. The visuals are stunning in that they create a candid sense of journey, misadventure and discovery that is character driven yet never at the expense of the episode’s purpose – a vehicle being tested or reviewed.
The compelling element of each film lies in the journey. The time-based element creates a sense of urgency – jeopardy is inherent. The series leans on the classic elements of storytelling – conflict (challenge) and resolution that ensures a captive audience.
“Our facebook and twitter followers have certainly enjoyed these short films and we are proud to showcase our local talent in such varying and beautiful surroundings. We have also had the opportunity to showcase these exciting adventures on a number of digital platforms, and we look forward to a few more of productions in this unique series, proudly brought to you by Mercedes-Benz – #EveryTerrain”, concludes Selvin Govender.