Samsung Electronics South Africa has partnered with onTV-Media to deliver the first lifestyle app not only in Mzansi but in the African continent as well. The app will be available on Samsung Smart TV and Smartphones for free.
As part of the partnership, onTV-Media will contribute towards the app development and on-going maintenance. Samsung will make the app available on their smart platforms through its Samsung TV app store.
The onTV-Media app provides content through a range of digital magazines across the lifestyle spectrum, with subjects including design and decor, motoring, architecture, fine dining and travel.
Weather updates and information on the latest cinema releases is also available, as well as Video on Demand. The app is continually being developed to provide users with enhanced lifestyle content.
“Samsung is always looking for fresh ways to add value to our consumers and enhance their overall entertainment experience,” said Matthew Thackrah, Deputy Managing Director and Head of Consumer Electronics at Samsung Electronics SA.
“We believe that this exclusive, free access to Africa’s first lifestyle app is a great benefit that adds to the multiple advantages of owning a Samsung Smart TV.”
“As the unparalleled industry leader in Smart TVs, Samsung was our preferred choice of partner to bring our app to life,” said Stefaan Rietoff, CEO and founder of onTV-Media.
“It is regularly updated with new features to keep pace with Samsung’s amazing technology and to offer users an exceptional service. We are in the process of building an ‘e commerce’ section for users to transact with their chosen service providers. We are also bringing more premium brands and retailers on board, including Etihad Airways and Jaguar, Land Rover, to further add to the consumer experience with quality content and services,” said Rietoff.