Eat Out has announced that Mercedes-Benz South Africa will be sponsoring this year’s Eat Out Restaurant Awards taking place on 15 November at Mistico Equestrian Centre in Cape Town.
Eat Out has refreshed its traditional format and is promising a more intimate and multi-sensory event, with the most notable change that it will be hosted as a Sunday lunch, with the event starting at 12pm.
“Guests can expect an unforgettable dining experience at this year’s Eat Out Mercedes-Benz Restaurant Awards. The equestrian theme will be integrated into the pre-drinks and entertainment, culminating in an extraordinary experience for all the senses,” said Aileen Lamb, General Manager of Eat Out.
“We are returning to a traditional Sunday lunch, which is the epitome of South African food heritage. Bringing together our community to celebrate, we intend to weave some unique Eat Out magic through this nostalgic meal.”
Lamb goes on to say: “This year we’re crafting a more intimate event to honour the nominees and winners in the best possible way. We continue to value our partnership with the premium luxury brand Mercedes-Benz South Africa (MBSA) and we are looking forward to achieving even greater heights with the 2015 awards.”
A further change to this year’s restaurant awards is that for the first time, the categories formerly known as the ‘Best of’ awards will be announced at separate events and be renamed the Best Everyday Eateries. In October, two successive events will be hosted – one in Johannesburg and one in Cape Town – to celebrate these casual eateries that people love to visit every day.
The Eat Out Mercedes-Benz Restaurant Awards, however, remain the most prestigious accolades for fine dining restaurants, their chefs and the culinary industry in South Africa. This year’s event will be an intimate event with limited tickets on offer.
Claudia Walters, Marketing Communications Manager for Mercedes-Benz Cars South Africa said: “We are very excited to continue our involvement with South Africa’s top restaurant awards in this powerful partnership with Eat Out.”
“The concept of recognising the industry’s best talent aligns perfectly with the Mercedes-Benz’s brand value of constantly striving and reaching for the pinnacle of excellence.”