Soweto will be hosting the Wine and Lifestyle Festival from 04 – 06 September 2015 as part of the tourism and heritage month celebration.
Travel destinations and service provider’s will exhibit alongside wineries and upmarket lifestyle brands, bringing together a high-end lifestyle experience attracting a large and influential audience.
The festival attracts up to 10 000 visitors annually, as well as wineries from across South Africa, tourism stakeholders, lifestyle brands and corporate exhibitors.
The vision of the first Soweto Wine and Lifestyle Festival in 2005 was simply to introduce South Africa’s quality wines to the local population but over the past ten years has grown to become one of the most sought-after lifestyle events in the country.
It has established itself as the benchmark for success for township wine festivals, attracting thousands of visitors to Soweto, positioning Soweto as a tourist destination and business hub, and inspiring the launch of sister wine events in Gugulethu, KwaMashu and Mozambique.
On the back of past successes, the vision of the festival has now expanded to position itself as Africa’s leading wine, culture and lifestyle event in years to come.
More than just a wine festival, the #72hrsSoweto digital campaign will be the launch pad for SA Tourism’s tourism month celebrations.
Top local influencers will be invited to experience 72 hours in Soweto during the Soweto Wine and Lifestyle Festival, thereby getting to know the real Soweto. They will experience life in Soweto, get to meet locals, and check out the street art, fashion and theatre.
The campaign will feature, amongst others, Taste of Africa, Plastic-Free Soweto, an InstaMeet with I See A Different You and the LoCrate Market.
In addition, Soweto-based businesses and entrepreneurs will ensure that the festival provides a showcase of the Best of Soweto with the Best of South Africa for #72hrsSoweto.
Host City, Joburg Tourism, will be promoting their Signature Events, from Joy of Jazz to the Sansui Summer Cup and Gauteng’s Top Tourist Destinations.
VIP Host, Durban Tourism, will be launching their summer campaign to media, tourism stakeholders and key partners in a VIP night filled with music, wine and entertainment from the City of Sun.
A number of top South African wineries, breweries and distilleries will be offering classes, tastings, activations and sales to the public at cellar door prices.