An integrated visual resource company, Greatstock, is always on the lookout for exceptional content of all types and subject matter. To find out if your content has the potential to generate revenue, all it takes is one email with your photos and videos.
According to Daniel Born, news and features editor at Greatstock, going beyond traditional content streams doesn’t take anything away from the professionals, but it significantly increases the range of imagery available – which is great for the publications, their readers and content producers alike.
“The complexities of image licensing often leave photographers intimidated when, in reality, we do all the hard work for them. From the platforms we select to showcase particular material, right through to the agencies we appoint to syndicate the content across different regions – every aspect is considered.”
Alexius van der Westhuizen is one such photographer, having gained considerable return on his striking photographs of lightning over Johannesburg through his collaboration with Greatstock.
“Daniel [Born] came across my photographs on Facebook and offered me the opportunity to be in a Greatstock feature, highlighting my work,” said Van der Westhuizen.
“The whole process was fantastic – he shared my excitement and took the time to carefully explain the licensing model to me. Working with Greatstock has put me on the map,” added van der Westhuizen.
“I’ve licensed my images internationally, and even landed a radio interview on 94.7 to discuss my work. This partnership has increased my fan base exponentially and given me more exposure than I ever thought possible.”