Original smoothies and healthy food joint, KAUAI, has rebranded after 19 years of operation, providing new menu and customer experience.
A whole array of the brand’s new ideas, designed to give customers a ‘nutritional theatre’ experience, were revealed at the opening of the first new concept store situated in The Zone @ Rosebank.
“Revitalising every aspect of the brand and business, will take KAUAI to the next level of growth and position the brand perfectly to inspire a ‘real food’ revolution in SA,” said Dean Kowarski, Real Foods and KAUAI CEO.
Inspired by clean line simplicity, the new store concept is unassuming in its neutral palette of concrete tiles, cool white marble counters complemented by warm oaks and crisp black and white graphics.
KAUAI exudes honesty from its choice of build finishes through to its food offering – a monochromatic blueprint that will be replicated throughout the new KAUAI stores.
The new open kitchen means customers can engage with the KAUAI staff as they are preparing their fresh and healthy creations – another exciting new brand development to show transparency and enhance the customer in-store experience.
The ‘customise it’ or ‘build your own’ counter, boasts a wide variety of the best seasonal and locally sourced ingredients, to give customers a ‘nutritional theatre’ experience. In addition to the signature salads and wraps, customers are encouraged to experiment and create their own favourite wraps, salads and bowls.
The ‘customise it’ option means that customers can have a different wrap or salad every day.