Stimorol has recently launched its new X-FRESH that comes with Spearmint and Peppermint flavours. The new Stimorol X-FRESH is a multi-sensory gum sensation for a switched-on generation.
Refilwe Ralefeta, category brand manager at Stimorol believes that Stimorol X-FRESH is going to drive South Africans’ gum experience to new heights.
“Stimorol X-FRESH is the most exciting gum experience to hit the SA market, because it combines all the elements that has made Stimorol SA’s most-popular gum, but takes the chew to the next level,” she said.
“Stimorol X-Fresh is all about intensity – and helping you maintain yours. It is as fresh, explosive and exciting as the fast-paced life you lead”.
Playing on the multi-sensory appeal of Stimorol X-FRESH, the launch campaign gives consumers a chance to experience music in a way they’ve never seen or heard before with the launch of ‘Stimorol X-Track’.
The microsite game will give users the chance to create their own music tracks by building sounds via a dashboard of experiences. Share your experience and stand in line to win weekly prizes, with a grand prize winner selected at the end of the campaign.
The Stimorol X-FRESH launch campaign includes blogger interactions and a national radio campaign which gives the Stimorol X-FRESH generation more ways to win.
A slick TV Commercial drops nationwide, as well, showcasing the multi-sensory appeal of Stimorol X-FRESH.