Following a successful show in Cape Town, Mercedes-Benz Bokeh Fashion Film Festival took place in Jozi recently for a spectacular night.
Invited guests braved the onset of winter and freezing temperatures to dress in their fashionable best and join celebrities, VIP’s, local and international film-makers for a sensory interactive brand experience.
Each guest was chauffer driven in the latest Mercedes-Benz models and entered an Oscar style red carpet flanked by a host of local and international media jostling for the perfect shot and interview opportunity.
The venue was transformed into a light and sound extravaganza with winning films from the Mercedes-Benz Bokeh Fashion Film Festival presented on large format UHD Hisense screens.
Aidan Whytock, winner of The Mercedes-Benz Award along with the US$ 10 000 prize money, thanked founder Adrian Lazarus and Mercedes-Benz for their commitment and support.
Whytock further mentioned that the competition had allowed him to showcase his winning film internationally, opening doors and opportunities for himself and other entrants.