AKA claims that iFani’s gold status is not genuine and his sponsor, REDD’S, bought the majority of copies.
Both REDD’S and iFani have dismissed the claim saying REDD’S has bought 200 copies of iFani’s “I Believes In Me Quadrant2” album as an extension of their support to the multi-talented Xhosa rap extraordinaire.
“REDD’S supports local talent, and takes pride in iFani’s recent success. However, the brand did not buy any of the 20 000 copies of the album to ensure that it reached gold status. The allegations made are factually incorrect,” says Michelle Pavkovich, Marketing Manager at REDD’S, South Africa.
“iFani has been a valued partner of REDD’S since his involvement in our National Redd’s Street Carnival. He has been a very popular part of our artist line-up at the Bloemfontein, Nelspruit, and Port Elizabeth REDD’S Street Carnivals’ after-parties where the SAMA award-winning artist wowed the crowds,” added Michelle.