The recent launch of HUGO BOSS Spring/Summer 2015 collections that took place in Sandton City was attended. More than 250 guests showed up to discover the world of HUGO BOSS in an intimate and relaxed atmosphere.
After the cocktail receptions at the stores, the celebration continued at the Circa Art Gallery where the invitees enjoyed an elegant standing dinner and a choice of cocktails, all to the beats of DJ Euphonik.
The collections of BOSS Menswear epitomize authentic, understated luxury. BOSS builds its latest collection around an aspirational archetype that mingles with the industry’s downtown cool. From half-lined coats to tumbled slim-fit jackets, the clothes find a balance between tailored and casual.
On the other hand, BOSS Womenswear stands for feminine styles with a focus on excellent workmanship, fine fabrics and distinctive details.
In his second collection for BOSS, Artistic Director Jason Wu continues to define and delineate the codes and aesthetic identity of the BOSS woman. Strong, focused, exacting, yet always feminine, she is the epitome of timeless elegance. The men’s suiting and shirting that form the backbone of BOSS is the unexpected starting point for a womenswear collection that explores lightness and fluidity.