Tsogo Sun has announced that it will be sponsoring the Sprint event scheduled to take place on 23 May 2015 at Scottsville Race Course, Pietermaritzburg.
The Tsogo Sun Sprint is the only sprint event with four Grade 1 races in one day.
First run in 1962, South Africa’s oldest, biggest and richest sprint event, previously known as the Golden Horse Sprint, is one of the six top race days held annually in South Africa and is this year offering over R3 million in prize money.
“Tsogo Sun has been a partner to the Golden Horse Sprint for 14 years and is now taking its support to a new level by changing the name to the Tsogo Sun Sprint,” said Jacques Booysen, MD of Tsogo Sun.
“We’re excited about this new strategic direction that is seeing the group ‘adopt’ key sporting events to the extent of taking on the naming rights to the event. We believe this is a win-win partnership with the City of Pietermaritzburg that will see the Tsogo Sun Sprint being elevated by the opportunity to leverage the Tsogo Sun brand, as well as for the group, which is extending its reach into the thrilling and fast-paced world of horseracing.”
Last year the group launched its headline sponsorship of the Tsogo Sun Amashova Cycle Challenge in Durban, which heralded a new beginning for both brands. It was the first time that Tsogo Sun embarked on a title sponsorship and it was a clear indication of Tsogo Sun’s belief in the cycle challenge as one that has enormous potential for growth and appeal to its target market.
Graeme Hawkins, Racing Director of Gold Circle Horseracing and Betting, said that the significant investment by Tsogo Sun will give the Tsogo Sun Sprint a much-valued boost in terms of positioning Pietermaritzburg as a horseracing destination in South Africa.
“Scottsville is a lovely track steeped in tradition, and we believe this new partnership with Tsogo Sun in a top event on the horseracing calendar will bring the horseracing aficionados flooding in to experience the thrills and highlights of the day. We’re extremely grateful to Tsogo Sun for coming on board and we trust this will be a worthwhile relationship for the group for many years to come,” Hawkins said.