South African Tourism has opend entries yesterday for the 2015 Lilizela Tourism Awards. Members of the public are also allowed to vote until 31 May 2015.
This announcement follows the successful staging of the national Lilizela Tourism Awards ceremony on 9 October 2014 in Johannesburg.
Lilizela is a Nguni word which means to ululate: an act of congratulations when someone has done something well, a name that truly distinguishes these uniquely African awards from the mainstream.
These Awards recognise and reward tourism players and businesses who work passionately and with pride to deliver a world class product and service and whose delivery grows South Africa’s global destination competitiveness.
“The Lilizela Tourism Awards are about identifying the best service providers in the industry and acknowledging and awarding them for their dedication to service and product excellence,” said Thulani Nzima, Chief Executive Officer of South African Tourism.
“These are entrepreneurs who work assiduously to give visitors an extraordinary experience capped by superior excellence. Without these entrepreneurs, our destination would not be as recognised and renowned as it is,” he said.
A new category for Tour Operators has been added to the 2015 Awards. This will bring to nine the total number of categories in the 2015 Lilizela Tourism Awards.
The Lilizela Tourism Awards team will work closely with the Provincial Tourism Authorities to help ensure all entrants understand the value of the consumer votes, and to help them make it easy for their guests to vote for them.
While every effort will be put in place to promote these awards to consumers, it is important that business owners or managers inform guests about this competition and encourage them to vote for them using the various voting platforms available.
Consumer reviews are a key consideration during the adjudication of these awards and are allocated a score of 80%.