Yuppiechef.com has won this month the ‘best eCommerce site in South Africa’ at the 2014 South African eCommerce Awards for the fifth consecutive year.
The online store has beaten Woolworths, Groupon, Takealot, and Kalahari in the category.
The news was announced at the 2014 South African eCommerce Conference held in Midrand, where five hundred attendees gathered for the awards and for a day of talks by thought leaders in the eCommerce space.
The South African eCommerce Awards have been designed to recognise and reward those South African websites that have demonstrated excellence in their use of the Internet as a platform for eCommerce.
The awards are now in their ninth year and are run by uAfrica.com. The nomination process was initiated by a public vote from which a shortlist of thirty sites were selected and judged by uAfrica, a technology company focused on eCommerce and headed up by Andy Higgins, founder and former MD of BidorBuy.co.za.
Judges shopped on each shortlisted site as ‘mystery shoppers’ and allocated points to user experience, quality of data, customer care, communication, ordering process and mobile experience before coming to a final decision.
In response to the news of the award, Yuppiechef.com director, Paul Galatis said: “We were a team of seven people in January 2011 and have grown to a team of 80 over the past four years, all dedicated to building an exceptional online experience for our customers and inspiring them to get into their kitchens and start cooking.”
“It’s wonderful to be rewarded for doing work we’re passionate about and we’re very pleased to have been recognised by the awards for the fifth year in a row.”
Started in 2006 by friends Andrew Smith and Shane Dryden, Yuppiechef.com began in Andrew’s lounge, selling one brand and thirty products.
Today they sell more than 8,000 of the world’s best kitchen tools, specialty cooking ingredients, and home decor items from over 300 brands. More recently they also launched an online Cooking School, in collaboration with leading SA chefs and food personalities.